Four Foundations of Digital Marketing Form Focus of Summer Class
Learn the Four Foundations of Digital Marketing
The course will focus on the four main foundations of digital marketing. These 'pillars' are Search, social, email and web design. We will cover material from a new book I am writing on Digital Marketing Management for Business Experts Press and we will practice our skills with a student simulation from Stukent. This simulation allows the students to create paid search campaigns for a company telling Tablet PCs and to create customize landing pages for the campaigns and associated email marketing programs. My students in the day program are testing the simulation right now and it is working well.
Learn How to Plan AND Implement Digital Marketing Programs
Students will also present a digital marketing program for a company of their choosing. We will also cover current topics from the news, especially the Wall Street Journal Technology section. After taking this course you will have a solid foundation for planning and implementing a Digital Marketing program.
I hope some of my readers who have been asking for years if I would teach a night course so they could take digital marketing from me will be interested. To sign up for the course you must have an undergraduate degree. Apply to be a student-at-large in the program at this link. I hope to see you soon!
By Debra Zahay-Blatz.
You can find Debra on Google+ and Twitter as well as LinkedIn.